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A saved segment is a named, reusable set of filters — “US mobile visitors”, “Organic traffic”, “Arrived via AI” — that you apply across your whole dashboard with one click. Instead of rebuilding the same filters every visit, you save them once and pick them from the filter bar; the segment applies to every report at once and rides along as you move between them.

How do I save a segment?

Build the filters you want, then save them:
1

Filter your dashboard

Add the filters that define your segment — for example, country is US and device type is Mobile. See Filter your data.
2

Save the current filters

Open the segment picker on the filter bar and choose Save current filters. Give the segment a name and a scope (personal or site).
3

Apply it anytime

The segment now appears in the picker. Selecting it applies its filters across every report; Clear segment removes them.

Verify

Your segment is saved when it appears in the segment picker. Select it to apply the saved filters across your reports; choose Clear segment to remove them.

Who can see a segment? Personal vs. site scope

Every segment has one of two scopes, which decides who sees it: A personal segment is invisible to everyone else. Site segments are shared with your whole team, so managing them (creating, renaming, deleting) requires an admin or owner role.

How do I manage my segments?

The Segments page lists your personal segments and your site’s shared segments. From there you can apply a segment, rename it, change its scope, or delete it. You can save up to 500 segments per site.
A segment is a snapshot of filters, not a live link. If you edit a segment, a report you already opened with it applied keeps the filters it was opened with — reapply the segment to pick up your changes.

Should I use a segment or a cohort?

A segment filters on attributes — where a visitor is, what device they use, where they came from — and applies instantly. A behavioral cohort is different: it groups users by what they did over time (“bought at least twice in 30 days but didn’t open support”), which is computed on the server. Reach for a segment for attribute filters, and a cohort for behavior over time.

Frequently asked questions

Up to 500 segments per site. You manage them from the Segments page, which lists your personal segments and your site’s shared segments, and lets you apply, rename, rescope, or delete each one.
Only if you save them with site scope. A personal segment is visible and editable by you alone. A site segment is visible to everyone in your organization, and creating, renaming, or deleting one requires a site owner or admin role.
No. A segment is a snapshot of filters, not a live link. A report you already opened with the segment applied keeps the filters it was opened with. Reapply the segment from the filter bar to pick up your changes.

Filter your data

The filters a segment saves and reuses.

Behavioral cohorts

Group users by what they did over time.

Compare periods

Add a baseline to any segmented view.

Dashboard overview

The reports a segment re-scopes.