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A goal is a single outcome you want visitors to reach — a signup, a purchase, a visit to a key page. You define what counts as a conversion, and tinyanalytics measures how many sessions complete it over your chosen date range and filters. Goals are the simplest way to turn traffic into a success metric.

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How do I define a goal?

A goal matches one of three things:
  • a page — a conversion happens when a visitor views a matching path,
  • a custom event — a conversion happens when a visitor fires a matching event, or
  • an autocaptured interaction — a conversion happens when a visitor triggers a matching autocapture event (an outbound link, button click, form submission, or copy).
For a page or custom-event goal, you choose how the value is matched: Give the goal a name, and it starts tracking conversions.

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Can I turn an autocaptured interaction into a goal?

Yes. You can build a goal on any of four autocapture event types without writing a custom event:
  • Outbound link — matched against the destination URL
  • Button click — matched against the button text
  • Form submission — matched against the form’s name, id, or action
  • Copy — matched against the copied text
Pick the type, then add an optional value pattern to narrow it — for example, an outbound goal that matches only links to *.stripe.com. Patterns use * (any run of characters) and ** (any characters, including slashes); leave the pattern blank to count every event of that type. As you type, tinyanalytics suggests real values it has already captured, so you can target something you’ve actually seen.
input_change isn’t a goal target. Individual field changes are captured for the Events explorer but are too high-volume to build a conversion on, so they can’t be used as a goal. Autocapture goals also can’t aggregate revenue — attach revenue to a custom event instead.

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What do goal results show?

Each goal shows how many sessions converted and the conversion rate over your selected range. Because goals respect the dashboard’s date range and filters, you can measure the same goal for different sources, countries, or time periods just by changing the filters. Use the date picker at the top of Goals to change the reporting window. Select Add filter to narrow every goal on the page; active filter chips appear beside the controls and can be removed without editing the goal.

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How do I edit, clone, or delete a goal?

Each goal card carries three icon buttons for these actions:
  • Edit goal — change its name, type, or matching rule.
  • Clone goal — copy it as the starting point for a similar goal, so you don’t rebuild a matching rule from scratch.
  • Delete goal — remove it. Deleting a goal removes its definition, not the underlying pageviews or events, so recreating it brings the same history back.

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Should I use a goal or a funnel?

  • Use a goal to track a single outcome — “did they convert?”
  • Use a funnel to track a sequence of steps — “where did they drop off on the way?”

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Frequently asked questions

Yes. Goals respect the dashboard’s date range and filters, so you measure the same goal for different sources, countries, or time periods by changing the filters — no second goal needed. See Filter your data.
Yes. A goal matches a page path or a custom event name using one of four match types: exact, starts with, contains, or regex. Choose regex to match a regular expression, such as a family of paths under one section of your site.
A goal tracks a single outcome — “did they convert?” — while a funnel tracks an ordered sequence of steps and shows where people drop off on the way. Use a goal when you only need the conversion count and rate for one page view or custom event.

Funnels

Measure a multi-step conversion path.

Track custom events

Send the events you turn into goals.

Events explorer

Find the events worth turning into goals.

Filter your data

Measure a goal for a specific segment.

Related topics

Autocapture Analytics EventsWooCommerce Analytics IntegrationCustom Event Tracking