How do I build a funnel?
A funnel is an ordered list of steps. Each step is one of:- a page — matched by its path,
- a custom event — matched by its name, or
- an autocaptured interaction — an outbound link, button click, form submission, or copy (see autocapture).
* and ** as wildcards, or enter * to match any event of that type as the step.
How do I read the results?
For each step, the funnel shows how many sessions reached it and what share continued from the previous step. The gaps between steps are your drop-off points — the places where the most people leave the flow. Use the date picker at the top of Funnels to change the reporting window. Select Add filter to narrow every funnel on the page; active filter chips appear beside the controls and can be removed without editing the funnel.How do I see who converted or dropped off?
Click a step to list the sessions behind it — either the visitors who reached that step or those who dropped off at it. From there you can open individual sessions to see what those visitors did, which turns a drop-off number into something you can act on.Common workflows
- Find the leakiest step. See which transition loses the most visitors and focus there.
- Compare sources. Filter the funnel by a channel or campaign to see which traffic converts best.
- Validate a change. Compare conversion across date ranges before and after a change.
Frequently asked questions
What can I use as a funnel step in tinyanalytics?
What can I use as a funnel step in tinyanalytics?
A funnel step is a page (matched by its path), a custom event (matched by its name), or an autocaptured interaction — an outbound link, button click, form submission, or copy. You add steps in the order visitors should follow them, name the funnel, and save it. You can create as many funnels as you need for different flows.
Can I see the individual visitors who dropped off in a funnel?
Can I see the individual visitors who dropped off in a funnel?
Yes. Click a step in the funnel to list the sessions behind it — either the visitors who reached that step or those who dropped off at it. From there you can open individual sessions to see what those visitors did.
Do I have to rebuild a funnel to change the date range?
Do I have to rebuild a funnel to change the date range?
No. You build a funnel once, and it recalculates over whatever date range and filters you choose. That means you can compare conversion before and after a change, or filter the same funnel by channel or campaign, without editing the funnel itself.
Related
Goals
Track a single conversion instead of a sequence.
Journeys
See the paths visitors take, without a fixed order.
Sessions
Inspect the visits behind each step.
Track custom events
Send the events you use as funnel steps.