Skip to main content
A shortlink is a short, trackable URL that redirects to any destination and records every click as an analytics event. Drop it in an email, a social post, or an ad, and you get a full breakdown of who clicked — where they came from, which country, which device — without touching the destination page. Give tinyanalytics a destination URL and it generates a short link ending in /l/<slug>. You can:
  • Let tinyanalytics generate a short, unambiguous slug, or set a custom slug you’ll remember. A custom slug must be unique across tinyanalytics; if it is already taken, choose another.
  • Add a title so the link is easy to find in your list later.
Copy the generated short URL and use it anywhere. When someone opens it, they’re redirected straight to your destination — the click is recorded in the background, so the visitor never waits.
Add campaign parameters to the short URL itself (for example ?utm_source=newsletter) and tinyanalytics captures them with the click, so your shortlink traffic shows up correctly in acquisition reports.
Every shortlink has its own stats page covering, over your chosen range:
  • Total clicks and unique visitors.
  • Clicks over time.
  • Top referrers, channels, countries, devices, and browsers.
Bots that follow the link (for example, a chat app generating a link preview) are redirected so the preview still works, but their clicks are not counted.
Shortlink clicks are not counted as site traffic in your overview, sessions, or users — a redirect click isn’t a visit to your site. They appear on the shortlink’s own stats page and in your events explorer.

​
Frequently asked questions

Acquisition & channels

See where your traffic comes from.

Events explorer

Find shortlink clicks among your events.

Goals

Measure what clicks go on to do.

Filter your data

Slice clicks by source, country, or device.

Related topics

Analytics Channels and AttributionExclude Internal and Unwanted TrafficPublic Analytics Dashboards