19 best Google Analytics alternatives in 2026

Plausible is the strongest all-round choice for teams that want a clean traffic dashboard without GA4's reporting surface. It is open source, hosted in the EU, and designed to work without cookies or personal data. The core product covers traffic sources, campaigns, goals, ecommerce revenue, custom events, funnels, and team access; higher plans add features such as funnels and advanced permissions. It is less suitable when you need deep user-level product analysis, session replay, or experimentation in the same product. Plausible starts at $9 per month and offers a 30-day trial rather than a permanent hosted free plan. Self-hosting is available for teams willing to operate it themselves.

Pricing

Hosted plans start at $9 per month. A 30-day trial is available; there is no permanent hosted free plan. The open-source Community Edition can be self-hosted.

Main trade-off

Focused scope; not a full product-analytics or replay suite

Source checked: Official Plausible pricing and plan details.

TinyAnalytics sits between simple traffic dashboards and heavier product-analytics suites. One browser script covers pageviews, sources, journeys, custom events, funnels, retention, revenue, experiments, feature flags, surveys, AI referral and crawler reports, alerts, and monitoring. It writes no analytics cookies and stores no raw IP addresses in analytics data. That makes it a practical fit for a SaaS team that wants to start with web analytics and grow into product questions without adding several trackers. The trade-off is that anonymous cookieless visitor counts are useful estimates, not perfect identity; signed-in products should use identify() when exact cross-device users matter. It is hosted rather than self-hosted and includes a generous ongoing free plan.

Pricing

A generous free plan is available. Paid tiers scale with usage and features; confirm current limits on the pricing page because plan details can change.

Main trade-off

No self-hosted deployment; anonymous visitor counts are estimates

Source checked: TinyAnalytics product and pricing details.

Fathom is a polished hosted alternative for agencies, publishers, and small teams that want straightforward web analytics with predictable support. The entry plan starts at $15 per month for up to 100,000 monthly pageviews, includes as many as 50 sites, and comes with a seven-day trial. Its dashboard emphasizes traffic, campaigns, events, ecommerce, and easy sharing, while its privacy positioning removes the need for analytics cookies in its default model. Fathom is particularly attractive when one account needs to cover many modest-traffic sites. It is not a self-hosted product, and its focus remains web and marketing analytics rather than user-level product behavior, session replay, or feature experimentation. Traffic overages move the account into higher usage tiers.

Pricing

Plans start at $15 per month for up to 100,000 monthly pageviews, with a seven-day free trial and higher traffic tiers.

Main trade-off

No self-hosting or deep product-behavior suite

Source checked: Official Fathom pricing.

Matomo is the established choice for organizations that want a broad web-analytics platform while keeping deployment and data control in their own hands. The open-source On-Premise edition is free to run on your infrastructure, while Matomo Cloud removes the maintenance burden and prices by traffic. Reports cover acquisition, behavior, goals, ecommerce, tag management, and a wide range of optional capabilities. The product can replace more of GA4 than a minimalist dashboard, but that breadth also makes setup and administration heavier. Self-hosting means budgeting for servers, upgrades, backups, security, and specialist time; some advanced features are paid add-ons. Choose Matomo when data residency and ownership outweigh the convenience of a very small hosted tool.

Pricing

The core On-Premise edition is free and open source. Cloud pricing varies by monthly traffic; advanced self-hosted features can require paid add-ons.

Main trade-off

More setup, maintenance, and optional add-on cost

Source checked: Official Matomo cloud and on-premise pricing.

Simple Analytics is a focused EU-hosted product for teams that want clear website and campaign reporting without collecting cookies or personal data. Its dashboard covers visitors, pages, referrers, campaigns, events, and goals, and the company offers lightweight tools for importing or sharing data. A free Hobby tier works for small public projects with limited history, while paid plans begin around £20 per month for 100,000 monthly pageviews. The restrained interface is a benefit for marketers and founders who do not want to maintain a reporting taxonomy. It is also the main limitation: Simple Analytics is not designed to replace a dedicated product-analytics, session-replay, or experimentation stack. Check the live plan table for current retention, team, and website limits.

Pricing

A free Hobby plan is available with limited history. Paid self-service plans start around £20 per month for 100,000 monthly pageviews.

Main trade-off

Deliberately narrower than a product-analytics suite

Source checked: Official Simple Analytics pricing.

Pirsch combines a compact web-analytics dashboard with a developer-friendly API and SDK surface. The Standard plan starts at $6 per month for 10,000 monthly pageviews and includes a 30-day trial, many websites, unlimited team members, events, goals, sessions, long retention, and GA import. The Plus tier adds deeper workflows such as funnels and A/B testing. Its default cookieless model and clear usage pricing make it a strong fit for small software teams that want more control than a basic pageview counter without adopting a full product suite. The trade-offs are a smaller ecosystem and less user-level behavioral depth than PostHog, Mixpanel, or Heap. Enterprise buyers should verify hosting and deployment requirements directly.

Pricing

Standard starts at $6 per month for 10,000 monthly pageviews. Plus starts at $12 per month; both include a 30-day trial.

Main trade-off

Smaller ecosystem and less user-level depth

Source checked: Official Pirsch pricing.

Umami is an open-source alternative that now extends well beyond a basic traffic counter. Its current product surface includes website metrics, custom events, funnels, retention, revenue, performance reporting, boards, heatmaps, and session replay. Teams can use Umami Cloud, which offers a free Hobby entry point and usage-based paid plans, or operate the open-source project themselves. That combination makes it attractive to developers who want self-hosting without giving up modern product and behavior workflows. The important buying question is operational: self-hosting gives control but requires upgrades, monitoring, backups, and database capacity, while Cloud limits and feature access vary by plan. Privacy and consent still depend on the chosen configuration and any data your implementation sends.

Pricing

A free cloud Hobby plan and free self-hosted edition are available. Paid cloud tiers use usage-based limits; verify the current calculator before purchase.

Main trade-off

Self-hosting adds operations; cloud limits are usage-based

Source checked: Official Umami Cloud documentation.

PostHog is a product-analytics platform for engineering-led teams that want events, funnels, retention, cohorts, session replay, feature flags, experiments, error tracking, surveys, and warehouse-connected analysis in one system. Its usage-based model includes large monthly free allowances: product analytics currently includes one million events before paid usage, while replay and feature flags have separate meters. The breadth is compelling for a SaaS product, especially when developers prefer code-level control and transparent marginal pricing. It is not a drop-in minimalist web dashboard: implementation, event design, privacy review, and cost monitoring need more attention than with Plausible or Fathom. Teams should model every enabled product meter and choose the appropriate US or EU cloud region before rolling it out.

Pricing

Product Analytics includes one million events per month free, then usage pricing. Replay, flags, warehouse, and other products have separate free allowances and meters.

Main trade-off

Broad setup surface and multiple usage meters

Source checked: Official PostHog usage pricing.

Mixpanel is a mature choice for product teams that need event analysis, funnels, retention, cohorts, user profiles, and collaborative reports at scale. Its free tier currently includes up to one million monthly events with limits on saved reports and other premium capabilities; the Growth plan keeps usage pricing public, while Enterprise adds governance and support. Mixpanel is strongest when a team has a clear tracking plan and wants analysts and product managers to explore behavior without writing SQL for every question. It is less attractive as a simple marketing traffic dashboard, and its user-level model requires deliberate consent, data minimization, identity, and governance decisions. Cost also depends on event volume, so noisy autocapture or poorly scoped events can create avoidable spend.

Pricing

The Free plan includes up to one million monthly events. Growth uses event-based pricing after its included allowance; Enterprise is quoted.

Main trade-off

Needs event governance and is not a minimalist traffic tool

Source checked: Official Mixpanel pricing.

Heap is built around autocapture: it records a broad set of web and mobile interactions so teams can define events and answer some questions after data has already been collected. The current free tier includes core product analytics plus limited journeys, retention, heatmaps, session replay, and autocapture; Growth, Pro, and Premier expand governance, analysis, and support, with most paid pricing handled through sales. Heap is useful when a team cannot predict every interaction it will need to analyze. The same strength creates its main risk: broad collection needs careful privacy review, masking, event governance, and cost control. It is also a heavier, more sales-led choice than focused web analytics, and buyers should test whether autocaptured data remains understandable for their implementation.

Pricing

A Free plan is available. Growth, Pro, and Premier add scale and governance; paid prices vary and generally require a quote.

Main trade-off

Autocapture increases privacy, governance, and cost work

Source checked: Official Heap pricing and plan comparison.

Cloudflare Web Analytics is a free, privacy-first choice for basic traffic and performance monitoring. It reports visits, pageviews, referrers, paths, countries, browsers, and Core Web Vitals, and sites already proxied through Cloudflare can benefit from edge-side visibility even when a browser beacon is blocked. The product does not collect personal data for this service and can also be installed with a small JavaScript beacon on non-Cloudflare sites. Its limits are important: current documentation lists six months of history, no custom events, and no UTM campaign reporting, so it cannot replace GA4 for conversion analysis or product behavior. Choose it for a no-cost operational overview, not for funnels, user journeys, ecommerce attribution, or experimentation.

Pricing

Free. Cloudflare documents a soft limit for non-proxied sites and six months of Web Analytics history.

Main trade-off

No custom events or UTM campaign reporting

Source checked: Official Cloudflare Web Analytics FAQ.

Microsoft Clarity is a free behavior-analytics companion built around session recordings, click and scroll heatmaps, filters, and automated summaries. Microsoft currently advertises unlimited traffic, websites, recordings, heatmaps, and team members, which makes Clarity unusually accessible for qualitative research. It helps answer where people hesitate, rage-click, scroll, or abandon a flow, and it can connect with Google Analytics for quantitative context. Clarity is not a full acquisition or product-analytics replacement: it does not provide the same campaign, revenue, retention, or event-analysis depth as GA4 or a dedicated product suite. Recordings also demand a serious privacy review, including masking, consent requirements, data sent in page content, and regional policies. Use it to see behavior, not as the only measurement layer.

Pricing

Free forever with no advertised traffic limit.

Main trade-off

A behavior-research companion, not complete analytics

Source checked: Official Microsoft Clarity pricing.

Adobe Analytics, now described by Adobe as Digital Analytics within its CX Analytics portfolio, is designed for large organizations analyzing web and mobile behavior at scale. It combines configurable data collection, Analysis Workspace, segmentation, cohorts, flow and fallout analysis, attribution, anomaly detection, governance, and deep connections to Adobe Experience Cloud. It is a credible GA4 replacement when a dedicated analytics team needs enterprise controls and already uses Adobe products. It is not a lightweight option: Adobe uses tailored Select, Prime, and Ultimate packages rather than public self-service prices, and total cost can include implementation, training, administration, and professional services. Smaller teams usually get faster value from a focused hosted tool unless Adobe integration and complex governance are core requirements.

Pricing

Custom enterprise pricing across Select, Prime, and Ultimate packages. Quotes vary by data volume, properties, users, features, services, and contract terms.

Main trade-off

High implementation and total-cost commitment

Source checked: Official Adobe Analytics pricing guide.

Piwik PRO combines web and app analytics with tag management, consent management, and enterprise data controls. It is aimed at organizations that need more governance, hosting choice, and support than a lightweight privacy analytics product. The current Business plan starts at €35 per month, includes up to two million actions, 20 domains, and 25 months of retention, while Enterprise starts higher and adds scale and dedicated capabilities. A critical 2026 change is that the old free Core plan has been discontinued, so older comparisons that still recommend it as a permanent free GA4 replacement are outdated. Piwik PRO is strongest for regulated or multi-team environments; small sites may find its suite broader and more expensive than necessary.

Pricing

Business starts at €35 per month with a 30-day trial. Enterprise starts from €366 per month on annual billing; the former free Core plan ended in 2026.

Main trade-off

No permanent free plan and a broader enterprise surface

Source checked: Official Piwik PRO pricing.

VWO is best considered when the real requirement is experimentation and conversion optimization rather than a simple GA4 replacement. Its platform covers web and feature testing, visual and code editors, targeting, guardrail metrics, personalization, funnels, form analysis, heatmaps, and session recordings. Growth, Pro, and Enterprise tiers scale from smaller programs to complex multi-team experimentation, while current public pages route buyers toward exploring for free, a trial, or a sales conversation instead of displaying one universal monthly price. VWO can connect with GA4 and other analytics sources, so many teams use it beside a quantitative analytics product. The trade-off is breadth, implementation effort, and quote-led pricing; a content site needing only traffic reports should choose a simpler tool.

Pricing

VWO offers trials or free exploration for parts of the platform, while Growth, Pro, and Enterprise pricing is generally provided through sales.

Main trade-off

Optimization suite rather than a simple analytics replacement

Source checked: Official VWO plans and feature comparison.

Crazy Egg is a behavior and conversion-optimization tool centered on heatmaps, scroll maps, session recordings, surveys, and A/B testing. It helps marketers understand what visitors do on specific pages and validate changes without adopting a full product-analytics platform. Current plans are organized as Starter, Plus, Pro, and Enterprise, and usage is based on tracked pageviews rather than sessions; recordings and snapshot limits are separate considerations. That model can be economical when you only analyze a selected set of landing pages, but buyers should calculate both traffic and recording needs before choosing a tier. Crazy Egg does not replace GA4's broader acquisition, attribution, or retention reporting. As with any replay product, masking, sensitive page content, and consent requirements need review before deployment.

Pricing

Paid Starter, Plus, Pro, and Enterprise plans are based on tracked pageviews, with separate recording allowances. Confirm the current checkout price and trial terms.

Main trade-off

Selected-page optimization, not broad acquisition analytics

Source checked: Official Crazy Egg subscription-plan guide.

Woopra focuses on customer journeys, people profiles, retention, funnels, and cross-tool integrations. It is useful for SaaS and lifecycle teams that want to connect behavioral events to individual customer histories and trigger analysis across the journey. Its current pricing page emphasizes a 30-day Pro trial, event-volume tiers beginning at five million events per month, 24-month retention, and enterprise options for governance, warehouse sync, workflows, and B2B organization tracking. This is a meaningful shift from older comparisons that describe a generous permanent Core plan, so buyers should rely on the live quote rather than cached price tables. Woopra is deeper than a simple website dashboard, but it requires identity planning, privacy controls, implementation work, and an enterprise-sized budget at higher volumes.

Pricing

A 30-day Pro trial is available. Current Pro tiers begin at five million monthly events; pricing and enterprise terms should be confirmed directly.

Main trade-off

Identity-heavy setup and current quote-led pricing

Source checked: Official Woopra pricing.

Statcounter is a long-running web-analytics product for site owners who prefer direct traffic summaries and real-time visitor feeds. The free Basic plan covers up to 5,000 monthly sessions with 14 days of detailed retention, while Premium starts around €9 per month for 20,000 sessions and adds three-year retention, landing-page analysis, conversions, paid-traffic reports, visitor labels, exports, API access, and support. Session replay and heatmaps are available through plan choices or add-ons. Statcounter is approachable for a small site and unusually transparent about volume tiers, but its individual-visitor features and replay options require a privacy and consent review. It also lacks the modern product-analysis depth, experimentation model, and broad integrations of larger suites.

Pricing

Basic is free for 5,000 monthly sessions with 14 days of detailed history. Premium starts around €9 per month for 20,000 sessions; replay can add cost.

Main trade-off

Short free retention and limited product depth

Source checked: Official Statcounter pricing.

GoatCounter is a small, open-source web-analytics tool built for useful traffic statistics without cookies, browser storage, or stored personal data. Its hosted service is donation-supported and free for reasonable public, non-commercial use, while the same software can be self-hosted at no license cost. The roughly 3.5 KB script, accessible interface, exports, and simple page and referrer reports make it a good fit for documentation, personal sites, and open-source projects. GoatCounter intentionally does much less than GA4: it is not a product-analytics suite, replay tool, experimentation platform, or enterprise attribution system. Commercial and higher-volume users should confirm hosted terms or self-host. Choose it when transparency, simplicity, and ownership matter more than a broad feature checklist.

Pricing

The hosted service is free for reasonable public, non-commercial use and supported by donations. The open-source software is free to self-host.

Main trade-off

Intentionally limited reporting and commercial terms

Source checked: Official GoatCounter product and pricing information.