There are good sides and wrong sides to Google Alternatives, but why do you need an alternative for it. Here are the reasons:
V 1.2 Last updated 7th April 2022
As common knowledge, website analytics is one of the best ways to keep up your boosting. We cannot deny it.
Moreover, there are many website analytics tools to help you for this sake; however, one of the most popular tools is Google Analytics.
And we have some bad news for you Google Analytics cannot be that good because there are some points to look at.
Again, you don’t have to worry that we have compiled what Google Analytics alternatives and their features are.
Do you want to look at them? Let’s go to check!
Why does Google Analytics Need Alternatives?
Popularity is not everything in controlling your website and your data. As a result, you may find some lack in determining Google Analytics' working.
There are good sides and wrong sides to Google Alternatives, but why do you need an alternative for it. Here are the reasons:
Though the update is mostly a good thing, Google Analytics is too famous for its perpetual changes, and you cannot adapt quickly if you don’t follow your rates.
Your data may be deleted or lost without any warning.
You might have unexpected data because GA provides bots and internal users to your website.
Depending on GA with your whole existence might disappoint you because it cannot get complete data if the user doesn’t allow tracking.
No matter how easy it can look, GA needs user guidance to accustom.
It lacks providing historical data.
GA sometimes gives errorsto its users.
It requires having adaptation to mobile devices.
GA isnot GDPR compliant, so some privacy issues need to be discussed,
Understanding website analytics is critical for any business aiming to boost its online presence. It can provide insights into consumer behavior, sources of traffic, users' interaction with your content, and much more. Google Analytics stands as a popular choice due to its comprehensive features and it being a free tool from the world-renowned tech giant: Google. However, while Google Analytics offers numerous benefits, it's not without its drawbacks. This article will analyze some alternatives to Google Analytics, highlighting their features, pros, cons, and pricing to help you make an informed decision.
Why Consider Google Analytics Alternatives?
While Google Analytics is a popular and trusted analytics tool, it comes with certain limitations that might make users seek alternatives:
Frequent Changes: Continuous updates introduce new features but also require users to constantly adapt.
Data Loss Risk: Data might be deleted or lost with no prior warning, causing discrepancies in tracking.
User Privacy Concerns: GDPR compliance issues coupled with user tracking permissions can lead to incomplete data.
Historical Data Limitations: Google Analytics can lack in providing detailed historical data.
Complexity: It requires guidance and learning to adapt to its user interface and features.
Now let's delve into the top 20 alternatives to Google Analytics, taking into account their features, ease of installation, support, accuracy, and performance.
20 Best Google Analytics Alternatives
Not using Google Analytics is not the end of the world because there are 20 alternatives left to discover.
Enjoy reading and discovering them!
1) Adobe Analytics
Being famous for its data management and insight adaptation, Adobe Analytics is among the alternatives we present to you.
Pricing: Though free trial and version are not possible, Adobe offers three plans, including Select, Prime, and Ultimate. For more, you can contact them.
2) Crazy Egg
Crazy Egg is another tool that we introduce because it has a unique feature, heat mapping.
You can check where your users focus and act with a visualized format with the heat mapping.
Pricing: The 7-day free trial is available. Also, the free version has limited features. FA requires $1.99 for the Standard plan, having more qualities.
4) Fathom Analytics
Fathom Analytics, which cares privacy a lot, is among our alternatives. With its presenting no cookie option, you can choose it without hesitation but be careful about the negative sides.
Pricing: The 7-day free trial is available like Fair Analytics. Also, there are 3 plans offered, and the starting price is $14 per month so that you could have 100.000 pageviews. As for the yearly plans, you can have 2 months free if you prefer annual billing.
5) Foxmetrics
Data analytics and Business Intelligence are provided by FoxMetrics , and it presents essential insights to support your profession.
Pricing: Core, Growth, and Enterprise are three plans of FoxMetrics. The Core starts with $0, but Growth needs $299 for developed features. Finally, Enterprise is the one you need to contact FoxMetrics to learn more about
6) Gauges
Tracking customers’ actions on your website is simple to use with Gauges.
It has the most needed features, and it is highly convenient to use.
Pricing: The free trial is available. The three plans called Solo, Small, and Large alter cost $6, $12, and $48. It can make you feel, “That’s so cheap!” after Foxmetrics. We agree with you :)
7) Heap
With its helpful customer support, Heap is effective in solving your complex problems and tracking with analysis.
Customization and configuration reports are not enough
Time-wasting segments and events to do
Pricing: The free trial and the free version are available. Also, Free, Pro, Growth, and Premium are four plans available. The plans are rich in presentation, yet you can contact Heap for more.
8) Indicative
By optimizing UX, connecting existing data, and knowing your customer, Indicative offers you customer journey analytics because it tries to observe all data you have and determine accordingly.
Pricing: The free trial is available. Indicative gives three options Standard-free plan, Growth, and Enterprise starting with $249 per month. Also, Enterprise is with custom, so you need to contact Indicative Sales.
9) Kaption (formerly known as Darwin Analytics)
You probably searched for Darwin Analytics, but it is the previously known name of Kaption.
With its control on conversion rates, you can observe your trafficking with Kaption. Also, tracking interactions is a good choice that an analytics product should have.
Pricing: The free trial and the free version are available. You can pay $79 for 10.000 sessions per month.
10) Kissmetrics
Kissmetrics firstly gives you the promise to increase your rates in conversion, retention, and engagement by providing the details of how a customer journey should be.
It is a vital tool that should be on the list because since Kissmetrics knows what it’s doing, it presents a comparison list with Google Analytics.
Unlike Google Analytics, Kissmetrics tries to do the magic with humans, and it addresses both SaaS and E-commerce.
Personalized reports- Providing f real actions, unlike GA
A/B Testing
Remarkable customer support
Useful dashboard
Easy to have data by just logging
Drop-off showing
Cons:
Lack of integration or integration problems
Difficult to install
Dashboard doesn’t allow all filters
Not easy to adapt
Setting up takes time
Pricing: They have pricing plans for SaaS and E-Commerce. The three plans are available for both industries as Silver, Gold, and Platinum, starting with $299 per month when billed, and Platinum gives customization for you.
11) Matomo
With its various language options, Matomo presents a privacy-friendly atmosphere.
Matomo is formerly known as Piwik, and it is pretty valuable for collecting data with pros.
Data privacy is highly concern and given importance
No invasion of privacy- self-hosting
Open-source tool
Dashboard is robust
Cons:
Google platforms are not integrated
Not cost-effective
Graphs and charts are not intuitive
Tracked events are removed
The mobile application is not fast
The command line should be used
Pricing: Matomo firstly offers a self-hosted pricing plan- On-Premise. The second plan is Cloud Business costing $19, and the third plan is Cloud Enterprise which requires contacting Matomo.
12) Mixpanel
Engaging, converting, and retaining are three aspects of Mixpanel.
It is quite effective in displaying powerful reports, and also, Mixpanel’s website is helpful because it learns what you need by asking questions.
Pricing: There is a free trial. Also, pricing is flexible because the price determination is based on your expectations. For example, let’s say you want 10.000 pageviews, so you need to pay $9.
14) Simple Analytics
From its name, we can confirm that Simple Analytics is highly straightforward to use and adapt.
On the Google Analytics alternatives list, most importantly, it is privacy-friendly.
Pricing: Starter, Business, and Enterprise are the three plans of Similar Analytics. Firstly, the Starter plan is $19 per month, and the Business plan is $59. For the final plan, the Enterprise, you can talk to the Simple Analytics team about the pricing.
15) Splitbee
Splitbee is a new and in-progress digital analytics tool that promises to increase conversion rates with its features, like automated emails, using webhooks, and notifications.
Pricing: Thereare two plans: Free and Pro. The free plan is for small businesses, and the Pro starts with $14 for 25.000 events per month and increases based on the highness of your expectations. Also, yearly plans are more cost-effective, and we recommend you consider them if you choose Splitbee over GA.
16) Statcounter
Statcounter shows the users’ actions on your website by recording them, and you can watch them.
Also, Statcounter’s quick insights are helpful to increase your sales.
Pricing: There is a 30-day free trial with no credit card required.Only two pricing plans are available, called Basic and Premium. Basic is free, and the Premium plan is $16 per month.
17) TinyAnalytics
London-based TinyAnalytics is another Google Analytics alternative by putting privacy forward and visualizing the users’ behaviors.
Pricing: Woopra has 4 plans: Core, Startup, Pro, and Enterprise. Startup andPro promote 14-day free trials with the plans, yet for the Enterprise, you must contact Woopra.
FAQ related to Google Analytics Alternatives
Why Do People Choose Google Analytics?
Google Analytics is widely popular for several reasons:
Integration with Google Tools: Seamlessly works with other Google services.
Fair Analytics: Budget-friendly and worth exploring for its features.
Which Google Analytics Alternative is Best for Privacy?
Fair Analytics: Compliant with GDPR, DSGVO, and RGPD.
TinyAnalytics: Compliant with GDPR, DPA, and PECR.
Which Google Analytics Alternative is the Easiest to Use?
Gauges: Simple and straightforward, though customer relations could be improved.
How Do I Choose the Right Analytics Tool for My Website?
Choosing the right analytics tool depends on several factors:
Budget: Consider the cost and your budget.
Privacy Concerns: Ensure the tool complies with privacy regulations.
Technical Capability: Assess the ease of use and learning curve.
Specific Needs: Identify the features that are most important for your business.
What Features Should I Look for in a Website Analytics Tool?
When selecting a website analytics tool, consider the following features:
Real-Time Data: Ability to track and analyze data in real-time.
User Behavior Tracking: Insights into how users interact with your site.
Customizable Reports: Flexibility to create reports tailored to your needs.
Integration Capabilities: Compatibility with other tools and platforms you use.
Privacy Compliance: Adherence to regulations like GDPR, CCPA, etc.
Ease of Use: User-friendly interface and minimal learning curve.
Support and Training: Availability of customer support and training resources.
How Do Google Analytics Alternatives Handle Data Privacy?
Many Google Analytics alternatives prioritize data privacy by:
GDPR Compliance: Ensuring compliance with GDPR and other privacy regulations.
Anonymous Data Collection: Collecting data without identifying individual users.
No Cookies: Some tools operate without using cookies, enhancing privacy.
Data Ownership: Allowing you to own and control your data.
Are There Free Alternatives to Google Analytics?
Yes, several alternatives offer free plans or trials, including:
Heap: Offers a free version with limited features.
Matomo: Provides a self-hosted free plan.
Statcounter: Has a free basic plan.
TinyAnalytics: Offers a forever free plan with limited features.
How Do I Migrate from Google Analytics to an Alternative Tool?
Migrating from Google Analytics to an alternative tool involves several steps:
Data Export: Export your existing data from Google Analytics.
Setup: Install and configure the new analytics tool on your website.
Data Import: Import your historical data into the new tool, if supported.
Testing: Verify that the new tool is tracking data accurately.
Training: Familiarize yourself and your team with the new tool's interface and features.
Can I Use Multiple Analytics Tools Simultaneously?
Yes, you can use multiple analytics tools simultaneously to:
Cross-Verify Data: Ensure data accuracy by comparing results from different tools.
Leverage Unique Features: Utilize the unique features of each tool.
Comprehensive Insights: Gain a more comprehensive understanding of user behavior and website performance.
What Are the Pros and Cons of Using Open-Source Analytics Tools?
Pros:
Customization: High level of customization to meet specific needs.
Cost-Effective: Often free or lower cost compared to proprietary tools.
Transparency: Access to source code for better transparency and security.
Cons:
Technical Expertise: Requires technical knowledge to set up and maintain.
Support: Limited customer support compared to commercial tools.
Updates: May require manual updates and maintenance.
How Important is Mobile Compatibility in an Analytics Tool?
Mobile compatibility is crucial because:
User Behavior: A significant portion of web traffic comes from mobile devices.
Responsive Design: Ensures the analytics tool works well on various devices.
Mobile App Tracking: Ability to track and analyze data from mobile apps.
What Are Some Common Challenges When Using Website Analytics Tools?
Common challenges include:
Data Overload: Managing and interpreting large volumes of data.
Accuracy: Ensuring data accuracy and dealing with discrepancies.
Privacy Compliance: Adhering to privacy regulations and user consent.
Learning Curve: Adapting to new tools and features.
Integration: Ensuring seamless integration with other tools and platforms.
How Do Analytics Tools Help Improve Conversion Rates?
Analytics tools help improve conversion rates by:
Identifying Bottlenecks: Pinpointing areas where users drop off.
A/B Testing: Testing different versions of pages to see which performs better.
User Behavior Insights: Understanding how users interact with your site.
Personalization: Tailoring content and offers to specific user segments.
Performance Tracking: Monitoring the effectiveness of marketing campaigns.
What Should I Do If I Encounter Errors in My Analytics Tool?
If you encounter errors in your analytics tool:
Check Documentation: Refer to the tool's documentation for troubleshooting steps.
Contact Support: Reach out to customer support for assistance.
Community Forums: Participate in community forums for advice from other users.
Update Software: Ensure you are using the latest version of the tool.
Review Setup: Double-check your setup and configuration for any mistakes.
The Best of the Best
Among 20 alternatives, the best depends on your wishes, like pricing, privacy, or ease of use. However our product Tinyanalytics is perfect for everyone. You need to explore it.
Best Pricing
Plausible Analytics can be considered because it has a flexible payment method.
Moreover, Fair Analytics has budget-friendly prices, which are worth seeing how the tool is working and using in your business.
Most Private
Fair Analytics is compliant with GDPR, DSGVO, and RGPD. Also, TinyAnalytics has compliance with GDPR, DPA, and PECR.
The other tool than these two tools can be privacy-friendly as well; however, it is significant that they should have complied with regulations.
The Easiest
Gauges has everything you need and nothing you don’t want. All the aspects of Gauges is enough for its being the easiest: however it will, inevitably, be a better tool if it enhances their customer relations.
Wrapping up the whole article, you need support to increase the statistics of your website and develop your marketing skills.
Google Analytics can also be your guide, yet there are more options to apply and have more conversion with their quite exclusive aspects.
We have covered the 20 Best Google Analytics Alternatives in this article. We hope you can find the tool that fits best for your needs and expectations with the details we have collected for you.
Choosing the right analytics tool for your website depends on a variety of factors including your budget, user privacy concerns, technical capability, and specific analytics needs. Google Analytics, while a powerful tool, isn't always the right solution for everyone. These alternatives offer unique features that can provide a more tailored solution to your needs. Ideally, you should select a tool that aligns with your business needs, budget, and website compatibility.
