ABOUT US

Clear analytics should be available to every site.

I’m Ben Kaiser, co-founder of tinyanalytics. I work at Microsoft, and TinyAnalytics is my first agentic product—built to solve one simple problem: clear analytics without a complicated stack.

A NOTE FROM THE CO-FOUNDER

A generous free plan is part of the product, not a promotion.

I spend my days at Microsoft building web products at scale. I helped create TinyAnalytics to make clear, privacy-friendly analytics easier to use.

TinyAnalytics brings traffic, product behavior, revenue, AI discovery, experiments, and monitoring into one privacy-friendly platform—with no analytics cookies and no raw IP storage.

The Free plan is intentionally generous. 95% of TinyAnalytics customers use the product for free, and that is exactly how I want it to work.

Use TinyAnalytics on a real site and upgrade only when your team, traffic, or product needs more. Useful analytics should be available from day one.

Ben Kaiser

Co-founder, TinyAnalytics

THE 2026 PORTFOLIO

Measured across ~1,000 client sites.

TinyAnalytics runs on a B2B-SaaS-heavy portfolio of roughly 1,000 client sites. When we quote a benchmark, it comes from that portfolio — aggregated whole, with the window and the denominator attached, so you can see what it does and does not cover.

Pageviews measured across the portfolio: 146.3M; 1 Jan – 21 Jul 2026
Sessions over the same window: 60.9M; Human traffic, bots filtered
Monthly sessions at the median client site: 7,900; May 2026
Of portfolio pageviews go to the top 10% of sites: ~42%; May 2026

WHAT A NORMAL B2B SITE LOOKS LIKE

Most B2B sites are smaller than the averages suggest.

Half our client sites drew under 7,900 sessions in May 2026, while the top decile cleared 38,000 — which is why an “average site” figure flatters almost everyone reading it. The week is just as lopsided: 78.4% of sessions land Monday to Friday, peaking on Tuesday and bottoming out on Saturday.

Per client site, May 2026

Median site: 7,900 sessions; 6,700 unique visitors that month
Mean site: 9,500 sessions; pulled up by a heavy top decile
Top-decile site: 38,000+ sessions; the top 10% take ~42% of all pageviews

Share of portfolio pageviews, 1–21 July 2026

Blog / resources: 34.2%
Product / feature pages: 17.8%
Homepage: 12.1%
Docs / knowledge base: 11.4%
Other: 9.7%
Pricing: 7.9%
Customers / case studies: 4.6%
Careers / about: 2.3%

Blog and docs together take ~46% of pageviews. Content is the traffic engine on a B2B site — and the first place measurement pays for itself.

How we measured this

Source: the TinyAnalytics 2026 portfolio dataset — a whole-portfolio aggregate over ~1,000 client sites, 1 January to 21 July 2026. Nothing narrower than the full portfolio is published: no per-site, per-customer or per-industry cut.
That ~1,000 is the dataset’s denominator, not a customer count. Traffic totals are human sessions and pageviews with bots filtered, and the July window covers 1–21 July only — so July totals are not a full month.
The portfolio is roughly 85% B2B SaaS and English-language-skewed. Read it as a B2B benchmark, not a cross-section of the web.
Cookieless visitor counts are useful estimates, not exact counts. People on the same network and browser can merge; one person changing networks or browsers can split. identify() gives signed-in products stable cross-device identity.

Start with the real product. Stay free as long as it fits.

Join the 95% of TinyAnalytics customers using the Free plan today. Upgrade when your traffic or product needs more—not before.

Start free