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Portrait of Ben Kaiser

Author

Ben Kaiser

Principal Software Engineer at Microsoft and co-founder of TinyAnalytics · 7 articles

Principal Software Engineer at Microsoft and co-founder of TinyAnalytics, his first agentic product.

About Ben

I work at Microsoft, and TinyAnalytics is my first agentic product. As its co-founder, I’m building it to solve one simple problem: help people understand what is happening on their sites without wrestling with a complicated analytics stack.

Ben Kaiser is a Principal Software Engineer at Microsoft, based on the Gold Coast, Australia. He has spent most of the past decade at Microsoft leading front-end teams behind products used by millions—including the Azure.com pricing calculator and the OneDrive and Microsoft Lists progressive web apps—with a consistent focus on web performance and architecture at scale.

He writes for SEOmator about the engineering side of technical SEO: Core Web Vitals, JavaScript rendering, and the front-end decisions that determine how fast a page loads and how cleanly search engines and AI answer engines can crawl it.

He holds a Master’s in Computer Software Engineering from the University of Melbourne and was a Grand Prize winner of Google Code-in 2013, completing 46 tasks for the KDE project.

On his own blog, he writes about where software engineering is heading—most recently on AI-first application development, and before that MCP-first application development.

Published articles

Articles by Ben

Analytics· 25 min read

2025 Predictions for Analytics & Privacy: Experts Weigh In Website Analytics Tools

Seven analytics and privacy experts share their 2025 predictions for cookieless measurement, regulation, AI, and first-party data.

Portrait of Ben Kaiser

Ben Kaiser

Principal Software Engineer at Microsoft and co-founder of TinyAnalytics

Illustration of cookieless web analytics: a site measuring visits without storing an identifier on the visitor's device
Privacy· 27 min read

Cookieless Tracking Explained: How It Works in 2026

How cookieless tracking works in 2026: what replaced the cookie, why Chrome kept third-party cookies, when consent is still required, and what it misses.

Portrait of Ben Kaiser

Ben Kaiser

Principal Software Engineer at Microsoft and co-founder of TinyAnalytics

Privacy· 24 min read

A Visual Guide to Privacy Laws: GDPR, CCPA, PECR & More

A practical visual guide to GDPR, CCPA, PECR, LGPD, and other privacy laws that shape website analytics and digital tracking.

Portrait of Ben Kaiser

Ben Kaiser

Principal Software Engineer at Microsoft and co-founder of TinyAnalytics

Sustainability· 20 min read

Reducing Carbon Footprint with Lightweight Analytics: How Much Weight Does Your Website Carry?

Learn how lightweight analytics can reduce page weight, improve website performance, and lower the energy used to measure digital traffic.

Portrait of Ben Kaiser

Ben Kaiser

Principal Software Engineer at Microsoft and co-founder of TinyAnalytics

Analytics· 14 min read

GA4 Data Delay: Causes & Solutions 2024

Understand common causes of GA4 reporting delays, how long processing can take, and practical ways to diagnose missing analytics data.

Portrait of Ben Kaiser

Ben Kaiser

Principal Software Engineer at Microsoft and co-founder of TinyAnalytics

Diagram of cookieless tracking: a web request identified server-side without storing a cookie on the visitor's device
Privacy· 21 min read

How Does Cookieless Tracking Work? Methods, Tools & Limits

How cookieless tracking identifies a visitor server-side, the four methods compared, which tools use which, and when EU consent rules still apply.

Portrait of Ben Kaiser

Ben Kaiser

Principal Software Engineer at Microsoft and co-founder of TinyAnalytics

Illustration of a single visitor being followed across several different websites by a shared third-party tracker
Privacy· 31 min read

What Is Cross-Site Tracking? How It Works and How to Stop It

What cross-site tracking is, how cookies and fingerprinting enable it, why it survived Google's 2025 reversal, and how to stop it in every browser.

Portrait of Ben Kaiser

Ben Kaiser

Principal Software Engineer at Microsoft and co-founder of TinyAnalytics

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