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Author

Ben Kaiser

Principal Software Engineer at Microsoft and co-founder of tinyanalytics · 7 articles

Principal Software Engineer at Microsoft and co-founder of tinyanalytics, his first agentic product.

About Ben

I work at Microsoft, and tinyanalytics is my first agentic product. As its co-founder, I’m building it to solve one simple problem: help people understand what is happening on their sites without wrestling with a complicated analytics stack.

Ben Kaiser is a Principal Software Engineer at Microsoft, based on the Gold Coast, Australia. He has spent most of the past decade at Microsoft leading front-end teams behind products used by millions—including the Azure.com pricing calculator and the OneDrive and Microsoft Lists progressive web apps—with a consistent focus on web performance and architecture at scale.

He writes for SEOmator about the engineering side of technical SEO: Core Web Vitals, JavaScript rendering, and the front-end decisions that determine how fast a page loads and how cleanly search engines and AI answer engines can crawl it.

He holds a Master’s in Computer Software Engineering from the University of Melbourne and was a Grand Prize winner of Google Code-in 2013, completing 46 tasks for the KDE project.

On his own blog, he writes about where software engineering is heading—most recently on AI-first application development, and before that MCP-first application development.

Published articles

Articles by Ben

Analytics· 25 min read

2025 Predictions for Analytics & Privacy: Experts Weigh In Website Analytics Tools

Seven analytics and privacy experts share their 2025 predictions for cookieless measurement, regulation, AI, and first-party data.

Portrait of Ben Kaiser

Ben Kaiser

Principal Software Engineer at Microsoft and co-founder of tinyanalytics

Privacy· 20 min read

Cookieless Tracking Explained: The Future of Ethical Analytics

Learn how cookieless tracking works, which identifiers it avoids, its privacy trade-offs, and how to choose an ethical analytics setup.

Portrait of Ben Kaiser

Ben Kaiser

Principal Software Engineer at Microsoft and co-founder of tinyanalytics

Privacy· 24 min read

A Visual Guide to Privacy Laws: GDPR, CCPA, PECR & More

A practical visual guide to GDPR, CCPA, PECR, LGPD, and other privacy laws that shape website analytics and digital tracking.

Portrait of Ben Kaiser

Ben Kaiser

Principal Software Engineer at Microsoft and co-founder of tinyanalytics

Sustainability· 20 min read

Reducing Carbon Footprint with Lightweight Analytics: How Much Weight Does Your Website Carry?

Learn how lightweight analytics can reduce page weight, improve website performance, and lower the energy used to measure digital traffic.

Portrait of Ben Kaiser

Ben Kaiser

Principal Software Engineer at Microsoft and co-founder of tinyanalytics

Analytics· 14 min read

GA4 Data Delay: Causes & Solutions 2024

Understand common causes of GA4 reporting delays, how long processing can take, and practical ways to diagnose missing analytics data.

Portrait of Ben Kaiser

Ben Kaiser

Principal Software Engineer at Microsoft and co-founder of tinyanalytics

Privacy· 13 min read

How Cookieless Tracking Work: Tracking Tools & Methods

Learn how cookieless tracking measures visits, the tools and methods it uses, and the privacy and accuracy trade-offs teams should understand.

Portrait of Ben Kaiser

Ben Kaiser

Principal Software Engineer at Microsoft and co-founder of tinyanalytics

Privacy· 13 min read

What is Cross Site Tracking: Tips and Solutions 2024

Learn what cross-site tracking is, how third-party cookies and browser fingerprinting enable it, and how browsers and privacy tools respond.

Portrait of Ben Kaiser

Ben Kaiser

Principal Software Engineer at Microsoft and co-founder of tinyanalytics

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